Did you know Facebook is one of the foremost platforms for Paid Social Services, such as generating leads and converting followers into customers? But is that all? The 55.7 % of users of the Facebook Meta not only “follow” and “research” products and brands but also click on the 12 ads every month, which delivers an impressive conversion rate of 12.54%. That’s the power of advertising with social media platforms.
However, converting leads and bringing more followers to the platform is a strategic process, and only advertising experts can crack the code of branding via Facebook. The introduction of paid social ads uses social media channels to run different ads so that your product or service reaches the targeted audience. It appears in formats like images, videos, and carousels. These ads will be “sponsored,” “promotion,” or free.
What is Paid Social?
The display or advertisement of your service or product on Instagram, Facebook, Twitter, LinkedIn, and YouTube reach the targeted audience and generate enough ROI. It is the best fit for small and large-scale businesses as it works for
- Simply, improving brand recognition for brand awareness to reach potential customers.
- Advertising products or services to increase traffic on your landing page.
- Generating more revenues, leads, and sales.
- In the case of apps, increasing the number of downloads.
Why Facebook Advertising?
Since its launch in 2015, Facebook has been the most widely used social media platform. Today, it has 3 billion active users ranging from Gen Z to millennials and even old people, which makes it a perfect branding platform for all sorts of products. What customers do you want for your Chinese restaurant, or are you looking to sell sports shirts? There is no going back with it. The formats used in advertisements by the paid social marketing agency are
- Slideshows
- Carousels
- Polls
- Video and images
Before going through the ins and outs of paid social services like Facebook advertising, you must sort out your expectations and requirements. Is that a strong online presence? Brand awareness? Or are you hassling for more leads, conversions, and followers? Whatever it is, you gotta pay-to-play.
The Steps of Conversions of “Leads” into “Customers” Via Facebook Paid Advertising
Facebook is the finest platform for ecommerce sales, DTC, and B2C; that’s why it brings what other platforms cannot do, which is “conversion from leads” while running result-oriented paid social campaigns. The steps it involves are the following.
Engage People with Creative Ads
Why will anyone click on your ad? Why will a user click on yours if two sellers showcase the same product on the feed? Well, giving them a reason to click and then convert is what appears as the “art of selling,” and the art can only be displayed by the right master of a Facebook advertising agency.
You ask people for their personal information to fill out the form but in exchange for what? You will do it in exchange for the following reasons.
- Some examples are appealing headlines that resonate with your potential audience’s mindset. Others are giveaways, low costs, and early access to products.
- Expand the mailing list by offering free content in the ad
- A free quote and consultation is also a more effective ad practice.
- Develop visually appealing ads that communicate with the audience and end with a strong CTA.
- Sign up for the app, subscribe to the newsletter, get a free trial, and grab new products before anyone else. This is also a way to get leads as your conversion.
Bring More Audience with Facebook Lead Ads
Facebook lead ads are a valuable tool for lead optimization. Do you want to know how? They help advertisers access a massive audience on one platform, especially for better conversion rates. Most of the time, when a user is on an ad, it often leads them to a landing page, which does not make them happy. That’s what is managed by the FB lead ads. With this kind of Paid social services,
- You don’t have to leave the platforms while clicking on the ad.
- The lead forms are short and relevant, thus saving customers’ attention and time.
- Facebook can pre-fill forms with users’ contact details, making the process quicker and more convenient for them.
- Use custom questions to qualify leads and gather information that will help tailor your follow-up strategy.
Request the Relevant Information Only
Keep the information short and relevant. Nobody likes to read and even fill out a 10-based form. A tedious and long process of filling out will lose the follower instead of bringing the conversion. To make it user-friendly and conversion-focused
- Do not add irrelevant questions like their ID’s
- Add the queries of the email and contact which are necessary for you
- Keep it clear, short, concise, and straightforward
Target the Right People
Understanding the aura of your audience is very important, or you can say it’s the only way to bring conversions to your website or product selling. There are 3 categories of audience,
- Make sure you are targeting the lookalike audience,
- Locate the nearby users and target them accordingly
- Reach the custom audience by retargeting the campaigns
Boost Your Online PRESENCE with Incentives
We all know that establishing a strong presence on social platforms is like boosting your online presence, which is a way to exceed online sales and have a good conversion rate. Besides that, incentives can grab the attention of ad bypassers or thus convert them into permanent customers. Incentive ads can be like that.
- A discount code or coupon
- Free trials and sign-ups for all new users
- Access to e-papers and whitepapers to reach the targeted goals of conversions
Add customer reviews and Testimonials
Generating tens, hundreds, or above these numbers becomes easier with paid social services. Implementing the strategies on the right spot at the right moment and the testimonials, social reviews, and customer comments is also one of them. It has 2 major conversion benefits.
- It builds credibility.
- Impress the audience and convert them into permanent buyers.
Other Strategic Steps For Conversion Increase
There are plenty of ways to build trust, and you can get more conversions from that trust. It includes
- Analyze the facebook leads occasionally to check which option is better for conversions.
- Add videos and images for better authenticity, as people buy what they think is good in quality and cost.
- Add follow-up emails and lead magnets for better conversion.
The “Reasons” Why You Need To Opt. for Facebook Advertisement
Every paid social campaign requires proper strategic planning and marketing.
- Reach a Massive Audience
With Facebook, you can reach 3 billion people and thus build a high-selling brand quickly.
- Best fit for Mobile Interface
98.5% of users access Facebook from mobile, which means that running customized ads can help reach a broader audience than desktop displays.
- Less Conversion Friction
The leads can let users land directly on the landing page instead of going through a separate page.
- Precise Targeting
Increasing visibility and building brand awareness become easier by targeting particular demographics on a specific platform.
Pro Tip: It’s cost-effective, reliable, time-saving, and fully customizable to bring the acquired results.
Engage Element: Your Leads to Conversion Companion
Converting leads from Facebook paid social advertising requires a multifaceted approach and a reliable partner, which is Engage Element. You can significantly improve your conversion rates by creating compelling ads, leveraging leads effectively, nurturing leads with personalized campaigns, optimizing landing pages, and utilizing social proof. Continuous monitoring and relationship-building further enhance your chances of turning leads into loyal customers.
Worrying about how you will do it? Do not worry; we will do it with result-oriented strategies so you can see the results.
