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Case Study

VACASA Enhances Brand Awareness and Increases App Downloads by 237%

+ 0 %
Downloads
App Downloads: Increased by 237%
- 0 %
CTR
Cost-per-Install (CPI): Reduced by 35%
+ 0 %
Traffic
Click-through rates (CTR): increased by 230%
01

The Challenges

Vacasa, a leading vacation rental management company, aimed to
  • Boost brand awareness and increase app downloads amidst a competitive travel and hospitality market.
  • The goal was to create a strong digital presence and drive app engagement
02

The Approach

Engage Element developed a comprehensive digital marketing strategy focused on brand awareness and app downloads through the following methods

Cross-Platform Advertising:

  • Utilizing Meta Ads and Google Ads to create a broad and cohesive advertising campaign that maximized reach and engagement.

Targeted Audience Segmentation:

  • Identifying and targeting potential travelers and property owners with customized ads to enhance relevance and appeal.

Engaging Creatives and Messaging:

  • Crafting visually appealing ad creatives and compelling messaging to capture attention and drive interest in the Vacasa brand and app.

App Install Campaigns:

  • Implementing app install campaigns on Meta Ads and Google Ads, optimized for high conversion rates and low cost-per-install (CPI).

Brand Awareness Initiatives:

  • Running brand lift studies and awareness campaigns to measure and boost brand recognition and recall.
03

Results

From Q1 2024 to Q3 2024, Vacasa achieved remarkable results:
  • App Downloads: Increased by 237%
  • Brand Awareness: Improved significantly, as evidenced by a 42% increase in brand lift
  • Cost-per-Install (CPI): Reduced by 35%
  • Ad Engagement: Click-through rates (CTR) increased by 230%
+ 0 %
Downloads
App Downloads: Increased by 237%
- 0 %
CPI
Cost-per-Install (CPI): Reduced by 35%
+ 0 %
CTR
Click-through rates (CTR): increased by 230%

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