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Case Study

Pearlory Experiences 253% Sales Growth with Full-Service Marketing

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Return on Ad Spend (ROAS): Increased by 253%
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Return on Ad Spend (ROAS): Increased by 253%
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Return on Ad Spend (ROAS): Increased by 253%
01

The Challenges

Pearlory, a fashion accessories brand, aimed to expand its market presence and drive substantial growth in sales. The primary goals were to increase return on ad spend (ROAS), build a strong influencer network, and achieve a significant sales milestone in a competitive market.
02

The Approach

Pearlory, a fashion accessories brand, aimed to expand its market presence and drive substantial growth in sales. The primary goals were to increase return on ad spend (ROAS), build a strong influencer network, and achieve a significant sales milestone in a competitive market.

PPC Campaigns:

  • Platforms: Utilized Google Ads, Facebook Ads, Instagram Ads, and display ads to target relevant audiences.
  • Optimization: Continuously refined targeting, ad creatives, and bidding strategies to maximize ROAS.

Influencer Marketing:

  • Partnership Development: Established partnerships with over 90 influencers in the fashion and lifestyle sectors.
  • Content Creation: Collaborated with influencers to create authentic and engaging content that highlighted Pearlory’s products, reaching a wide audience.

Social Media Management:

  • Brand Building: Developed and executed a content strategy to enhance brand visibility and engagement across social media platforms.
  • Community Engagement: Fostered a strong online community, engaging directly with followers and potential customers.

Email Marketing:

  • Targeted Campaigns: Created segmented email marketing campaigns to reach different customer groups with personalized offers and content.
  • Automated Sequences: Implemented automated workflows to nurture leads and encourage repeat purchases.
03

Results

From September 2023 to June 2024, Pearlory achieved impressive results:
  • Return on Ad Spend (ROAS): Increased by 253%
  • Influencer Partnerships: Secured over 90 collaborations with influencers, significantly boosting brand reach
  • Sales Milestone: Surpassed $1 million in sales
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ROAS
Return on Ad Spend (ROAS): Increased by 253%
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Influence Partnership
Influencer Partnerships: with 90 collaborations
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Sales Milestone
Sales Milestone: Surpassed $1 million in sales

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