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Case Study

May Mobility Boosts Lead Generation by 242%

- 0 %
CPL
Cost-per-Lead (CPL): Reduced by 29%
+ 0 %
CLQ
Conversion Lead Quantity: Increased by 242%
+ 0 %
CRO
Conversion Rate: Improved by 128%
01

The Challenges

May Mobility, a pioneer in autonomous vehicle technology, faced the challenge of
  • Generating high-quality leads in a niche and evolving market.
  • The primary objective was to enhance lead generation through targeted and effective Google Ads campaigns.
02

The Approach

Engage Element implemented a strategic Google Ads campaign tailored to May Mobility’s unique needs:

Audience Targeting:

  • Leveraging advanced targeting techniques to reach key decision- makers and stakeholders interested in autonomous vehicle solutions.

Keyword Strategy:

  • Utilizing a comprehensive keyword strategy to capture search queries with high intent, ensuring the ads reached the most relevant audience.

Ad Optimization:

  • Crafting compelling ad copies and employing dynamic search ads to enhance relevance and engagement.

Data-Driven Adjustments:

  • Continuously monitoring and optimizing ad performance based on real-time data to improve efficiency and effectiveness.

Landing Page Optimization:

  • Ensuring that landing pages were optimized for conversions, providing a seamless and persuasive user experience.
03

Results

From Q1 2024 to Q3 2024, May Mobility experienced significant improvements:
  • Cost-per-Lead (CPL): Reduced by 29%
  • Conversion Lead Quantity: Increased by 242%
  • Conversion Rate: Improved by 128%
- 0 %
CPL
Cost-per-Lead (CPL): Reduced by 29%
+ 0 %
CLQ
Conversion Lead Quantity: Increased by 242%
+ 0 %
CRO
Conversion Rate: Improved by 128%

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