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Case Study

May Mobility Boosts Lead Generation by 242%

+ 0 %
ROAS
Return on Ad Spend (ROAS): Increased by 238%
+ 0 %
CRO
Conversion Rate: Improved by 126%
- 0 %
CPA
Cost-per-Acquisition (CPA): Decreased by 52%
01

The Challenges

Eufora, a premium hair care brand, sought to
  • Increase their return on ad spend (ROAS) amidst a highly competitive beauty industry.
  • The goal was to enhance both online visibility and sales efficiency through a multifaceted digital marketing strategy.
02

The Approach

Engage Element employed a comprehensive approach using Meta Ads, Google Ads, and SEO to maximize Eufora’s ROAS:

Integrated Advertising Strategy:

  • Combining the strengths of Meta Ads and Google Ads to create a cohesive and powerful advertising presence across multiple platforms.

Advanced Targeting and Segmentation:

  • Utilizing detailed audience insights to reach potential customers with high purchase intent, ensuring ads were seen by the most relevant users.

SEO Enhancement:

  • Implementing on-page and off-page SEO techniques to boost organic search visibility, driving sustained traffic to Eufora’s website.

Compelling Creatives and Copy:

  • Developing engaging ad creatives and persuasive copy to capture attention and drive conversions.

Continuous Optimization:

  • Regularly analyzing campaign data to optimize bids, ad placements, keywords, and targeting, ensuring maximum efficiency and effectiveness.
03

Results

From Q1 2024 to Q3 2024, Eufora saw impressive outcomes:
  • Return on Ad Spend (ROAS): Increased by 238%
  • Organic Traffic: Grew by 47%
  • Conversion Rate: Improved by 126%
  • Cost-per-Acquisition (CPA): Decreased by 52%
+ 0 %
ROAS
Return on Ad Spend (ROAS): Increased by 238%
+ 0 %
CRO
Conversion Rate: Improved by 126%
- 0 %
CPA
Cost-per-Acquisition (CPA): Decreased by 52%

See all result

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