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Case Study

Boelter Boosts ROAS by 138% Through PPC and Social Media Ads

+ 0 %
CTR
Click-through Rate (CTR): Increased by 122%
- 0 %
CPC
Cost-per-Click (CPC): Reduced by 25%
+ 0 %
LEADS
Lead Generation: Increased by 75%
01

The Challenges

Boelter, a leading provider of restaurant equipment and supplies, sought to enhance its digital advertising efforts to drive sales and increase brand visibility. The primary goal was to maximize the effectiveness of PPC and social media ads to reach a wider audience and generate higher engagement.
02

The Approach

Engage Element developed a targeted strategy leveraging PPC and social media ads to achieve Boelter’s objectives:

PPC Campaigns:

  • Advanced Targeting Utilizing precise keyword targeting and audience segmentation to capture high-intent users searching for restaurant equipment and supplies.
  • Compelling Ad Creatives Crafting engaging ad copies and dynamic search ads to enhance relevancy and click-through rates (CTR).t.
  • Continuous Optimization Regularly monitoring and optimizing campaigns based on performance data to maximize return on investment (ROI).

Social Media Ads:

  • Platform Selection Utilizing key platforms such as Facebook, Instagram, and LinkedIn to reach Boelter’s target audience.
  • Engaging Content Developing visually appealing and informative ad creatives that resonate with potential customers and drive engagement.
  • Audience Insights Leveraging detailed audience insights to tailor ads and ensure they reach the most relevant users.
  • A/B Testing Implementing rigorous A/B testing to identify the best-performing ad variations and optimize campaign effectiveness.
03

Results

From Q1 2024 to Q3 2024, Boelter experienced impressive outcomes:
  • Click-through Rate (CTR): Increased by 122%
  • Cost-per-Click (CPC): Reduced by 25%
  • Social Media Engagement: Grew by 80%
  • Lead Generation: Increased by 75%
  • Return on Ad Spend (ROAS): Improved by 138%
+ 0 %
CTR
Click-through Rate (CTR): Increased by 122%
- 0 %
CPC
Cost-per-Click (CPC): Reduced by 25%
+ 0 %
LEADS
Lead Generation: Increased by 75%

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